Digital Marketing Blog

Latest insights across E-commerce, SEO & digital marketing

  • How Leicestershire Businesses Can Use Local SEO In 2023
    As a local business, you’re well aware of the increasing importance of online visibility in the modern marketplace. Customers now use search engines, such as Google, more than ever when…
  • 10 Signs You Need A Website Refresh In 2023
    As a business or personal brand, ensuring that your website remains up-to-date, functional, and visually appealing is important for user engagement and SEO performance.  If it’s been a while since…
  • Trades Website – The Ultimate Layout Guide
    Building a strong online presence is vital in today’s digital landscape. If you are in the trades industry, a well-structured and user-friendly website can be a game-changer for your business….
  • Introduction To Digital Marketing
    Digital marketing is simply marketing done over digital channels. It’s about connecting with your customers online, where they’re spending most of their time. It involves various strategies, from SEO (Search…
  • GA4 vs Universal Analytics: The Differences You Need to Know
    Google Analytics is changing. If you haven’t heard by now, there’s a new version of GA called ‘GA4’ that offers some great benefits over the old Universal Analytics platform, however…
  • E-Commerce Platforms: Which One is Right for Your Business?
    Launching an E-commerce business can be a challenge – from marketing through to branding and product development, every decision needs to be carefully thought through in order to achieve long…
  • How to find your next SEO agency in Leicester
    There is no doubt about it, SEO is a complex and ever-changing field. If you are a Leicestershire based business looking for the best results, it’s important to partner with…
  • 4 Reasons Why You Should Create An E-commerce Website
    Selling online is no big secret – the rise in E-commerce over the last few years has been immense (accelerated in no small part by COVID-19), therefore more and more…
  • A Guide To Setting Up Your First Shopping Campaign In Google Ads
    If you sell physical products online, running a Google Ads shopping campaign (sometimes known as PLA, product listing ads) can be one of the most cost effective ways of increasing…
  • 4 Ways For Small Businesses To Improve Their SEO In 2022
    For small businesses, it can seem difficult to know where to get started with SEO, especially with big corporations like Amazon that seem to dominate the search landscape. Thankfully, there’s…
  • How To Find The Right Digital Marketing Agency In Leicester
    If you’re running a business in Leicester, chances are you’ve got enough on your plate to learn all the different areas of digital marketing. Therefore, it makes sense to get…
  • 3 Mistakes Small Businesses Make With Digital Marketing
    As a startup or small business owner, it can be tricky to keep on top of your digital marketing. With a huge range of tools, services and platforms available, it’s…
  • Why It’s Important To Separate Content On Your Website
    One of the most common issues we see with websites is also one of the easiest to resolve. Cramming too much content on a single page occurs regularly, especially with…

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