Digital Marketing Blog

In today’s digital age, email marketing remains a cornerstone for small businesses looking to connect with their audience, promote their products, and drive sales.  Email marketing is a powerful tool…

When looking at ways to improve your website, there’s no doubt that using 3rd party digital marketing tools can be a game changer in boosting your online performance.  However, finding…

As a local business, you’re well aware of the increasing importance of online visibility in the modern marketplace. Customers now use search engines, such as Google, more than ever when…

As a business or personal brand, ensuring that your website remains up-to-date, functional, and visually appealing is important for user engagement and SEO performance.  If it’s been a while since…

Building a strong online presence is vital in today’s digital landscape. If you are in the trades industry, a well-structured and user-friendly website can be a game-changer for your business….

Digital marketing is simply marketing done over digital channels. It’s about connecting with your customers online, where they’re spending most of their time. It involves various strategies, from SEO (Search…

Google Analytics is changing. If you haven’t heard by now, there’s a new version of GA called ‘GA4’ that offers some great benefits over the old Universal Analytics platform, however…

Launching an E-commerce business can be a challenge – from marketing through to branding and product development, every decision needs to be carefully thought through in order to achieve long…

There is no doubt about it, SEO is a complex and ever-changing field. If you are a Leicestershire based business looking for the best results, it’s important to partner with…

Selling online is no big secret – the rise in E-commerce over the last few years has been immense (accelerated in no small part by COVID-19), therefore more and more…

If you sell physical products online, running a Google Ads shopping campaign (sometimes known as PLA, product listing ads) can be one of the most cost effective ways of increasing…

For small businesses, it can seem difficult to know where to get started with SEO, especially with big corporations like Amazon that seem to dominate the search landscape. Thankfully, there’s…

If you’re running a business in Leicester, chances are you’ve got enough on your plate to learn all the different areas of digital marketing. Therefore, it makes sense to get…

As a startup or small business owner, it can be tricky to keep on top of your digital marketing. With a huge range of tools, services and platforms available, it’s…

One of the most common issues we see with websites is also one of the easiest to resolve. Cramming too much content on a single page occurs regularly, especially with…