Trades Website – The Ultimate Layout Guide
Building a strong online presence is vital in today’s digital landscape. If you are in the trades industry, a well-structured and user-friendly website can be a game-changer for your business.
A compelling trades website doesn’t merely showcase your services; it effectively communicates your brand, builds trust with potential customers, and generates leads. Here’s the ultimate guide how you should layout a trades website.
1. Clean and Professional Design
Your website is the online face of your business. It needs to reflect the quality and professionalism of your work. Stick to a clean, uncluttered design with consistent fonts, colours, and branding elements. Avoid overwhelming visitors with too many images or blocks of text.
2. Easy Navigation
Make it easy for visitors to find what they need. A straightforward, intuitive navigation menu allows users to locate information about your services, get in touch or request a quote without getting lost or frustrated.
3. Service Pages
Each service you offer should have its own dedicated page. These pages should provide detailed information about what you offer, the process, and the benefits. This not only helps customers understand what you provide, but it also improves your SEO performance, as search engines better understand the content on your site.
4. Portfolio or Project Gallery
People love to see proof of work. A portfolio or project gallery is an excellent way to demonstrate the quality of your work and the breadth of your experience. Include high-quality photos, brief descriptions, and client testimonials for each project.
5. Testimonials and Reviews
Social proof is incredibly influential in a potential customer’s decision-making process. Displaying reviews and testimonials from satisfied customers on your website can increase trust and conversions. Make sure these are easy to find and read.
6. About Us Section
Give your visitors an insight into who you are as a business. An ‘About Us’ section humanises your brand and helps to build trust and rapport with potential customers. This can include your mission, values, team profiles, and your journey in the trades industry.
7. Clear Calls-to-Action
Every page on your website should encourage visitors to take some sort of action. This could be to contact you for a quote, call for emergency service, or download a maintenance guide. Ensure these calls-to-action (CTAs) are clear, compelling, and easy to locate.
8. Contact Information
Your contact information should be readily available. This includes your phone number, email address, and physical location. Consider adding a contact form for ease of use and a Google map to show your coverage area.
9. Mobile Responsiveness
A significant portion of your customers will likely access your website from their mobile devices. Make sure your website is mobile-friendly, with responsive design that adapts to different screen sizes.
10. Blog Section
A blog provides a platform to share industry news, tips, and updates. Regularly publishing informative content can help position your business as a leader in your field and improve your website’s SEO.
11. SEO Optimisation
Ensure your website is optimised for search engines. This includes using relevant keywords in your content, having meta tags for all pages, and optimising images. Good SEO practices will help your website rank higher in search engine results, making it easier for potential customers to find you.
Got a current website and need a SEO health check? our SEO audit services will diagnose any issues and help you generate more traffic to your website.
Designing a trades website requires a strategic blend of aesthetics, functionality, and SEO. While it might be tempting to do it yourself, consider hiring a professional to get the job done right. If your website isn’t up to par, you might be leaving money on the table. Remember, your website is an investment, not an expense.
Ready to get started? Check out our web design services and get in touch today.
